Narrative is a core part of a communications strategy to advance housing solutions — and it’s just one piece of the larger puzzle. In order to make the most of your narrative strategy, it’s going to be essential to have a solid communications strategy in place and to fine tune your tactics.
The following resources will help you ground communications efforts in your housing advocacy goals, sharpen your communications strategy, messaging approaches, and content development.
Resources
A straightforward tool to help you hone your communications strategy in support of your housing advocacy goals.
A comprehensive resource designed to support advocates in understanding narrative, crafting strategy, and creating clear messages that lead with values to advance a vision for change.
Practical tips to talk about the role that racism has played in creating California’s housing crisis, and the role that race-forward solutions can play in addressing it.
Actionable approaches for housing advocates who want to leverage the smart thinking of policy advocates, community organizers and grassroots voices and bring their whole team into the art of communications strategy and content creation.
FOR OP-EDS
Step-by-step approaches to tell your story and advance your solution in a well-crafted, well-placed Op-Ed.
