To grow the California majority for housing reform, we must change the conversation.
New research and tools can connect local communities across the state. This broad narrative is designed to appeal to all kinds of Californians and speak to their values.
Findings: The California Dream
A rigorous, three-year research process has resulted in a useful tool for California’s housing advocates: a broad, unifying narrative that is effective at engaging the wide range of Californians who hold divergent values and attitudes and moving them toward housing solutions.
Data-driven message research can help build support for housing solutions for our shared future. Together we can build communities where people from different incomes, beliefs, and backgrounds can live, work, and create together.