CA Dream: Advancing Housing Solutions for Our Shared Future

To grow the California majority for housing reform, we must change the conversation.

New research and tools can connect local communities across the state. This broad narrative is designed to appeal to all kinds of Californians and speak to their values.

Findings: The California Dream

A rigorous, multi-year research process aims to

  1. Deeply understand the California public and its values and beliefs about housing.
  2. Identify and quantify the narratives that audiences are exposed to in California through media.
  3. Develop and test ways to engage a wide range of Californians who hold divergent values and attitudes in order to shift away from narratives that serve as barriers to the housing solutions in the state and toward narratives that are more supportive of housing solutions.