To put the California Dream narrative to work for your housing advocacy goals, it must be woven into your organization’s public-facing communications materials. This page offers tipsheets, templates and tools to help you do just that. 

These tools are offered for advocates to adapt and experiment with, tailoring it to your organization and your specific issues, your geography, your context, and your community. We hope that you will try it out in your work and find that it produces results. Tinker with them, stretch them, remix them!

The ideas, frames, narratives, and messages surfaced in this research can be applied by advocates in numerous ways:

  • Pair the tested narrative and messages with calls to action that drive your organization’s specific goals.
  • Use the segmentation results to develop a deeper understanding of your organization’s audiences and/or your community’s attitudes and beliefs about housing.
  • Use the language verbatim in public statements, emails, speeches, social media posts, op-eds, and more.
  • Tailor the tools, adapting in ways that will work best for your constituency and community.

Tips Sheets & Templates

Sample Tools 

Communications Coaching

Implementation of the narrative recommendations can be easier with some hands-on support from communications strategists. Coaching assistance and communications support may be available to help you put the California Dream narrative to work, including tailored support to implement the tools, as well as to apply the narrative to your organization’s housing advocacy efforts. If you’re interested in learning more about coaching opportunities, please complete this request form. Filling out this form does not  guarantee access to coaching.

Four young people walking along a sidewalk