Related Efforts

Advocates nationwide are placing an emphasis on narrative as a means of advancing affordable housing solutions. This California-focused toolkit is one among a wide range of offerings intended to support housing advocates in creating effective narratives to advance housing reforms, including a number of ongoing, longitudinal, empirically-driven research efforts designed to advance housing narrative change. 

National Efforts: 

Statewide Efforts: 

  • The “California Dream” narrative was identified through research conducted by the Chan Zuckerberg Initiative’s (CZI) Public Opinion and Survey Science research team, in partnership with CZI’s Housing Affordability team. This collaborative effort identified a unifying narrative to shift attitudes and values in support of housing reforms across California. Designed as a resource for housing advocates, CZI’s Public Opinion and Survey Sciences research teams hope this work adds evidence-based depth and breadth to advance pro-housing policies and practices, build on existing expertise from the field, and help ensure every Californian has a safe, stable, and affordable place to call home. This is the research referenced throughout this site and related tools.

Regional/Local Efforts: 

Photo of Los Angeles freeway with buildings in the distance // Drew Tilk /